Do I incorporate my business?

Your New Business Venture                                                                                            The first things you must decide when your start you business are whom will run your business and what risks will  you will incur  when running the business. Seems easy, yet these are two major decision that will decide the course of your business. Often, new business owners do not realize the dangers that they face when they start offering products or services to the public. A business that does not incorporate will place its owners in financial jeopardy. If a third party or the government is injured because of the actions of the business, then the owner or each partner of the business will be liable to the third party for damages. A new business owner should protect himself from liability by forming a legal business entity or purchasing insurance for the business. The danger of not to forming the new business entity and choosing to purchase insurance is that the insurance may not cover all of the liability owed to a third party. For this reason, our firm always advices our clients to form a business entity when they start a new business. The costs incurred in registering a new business entity are significantly cheaper than having to personally defend yourself from liability. We suggest you either register a corporation or a limited liability company. Both, a corporation or an LLC, protect the owners from liability. Both have advantages and disadvantages, so it is hard to have a set rule which entity is best for you. A corporation is a legal business entity that shields its owners from personal liability. There are 2 types of legal corporations:...

10 Reasons to file for a Trademark

10 reasons to file a trademark for your brand by Juliet Alcoba | May 22, 2015 | Trademarks | 1.     Of all things a company owns, its brand is the single most valuable asset.2.    A company’s  brand is the only corporate asset, that if managed properly, will never depreciate in value. 3.    A well-managed brand increases in value overtime.4.    A brand that has a good reputation within its community must be cared for so that its reputation is not tarnished in its community.   As Will Rogers said “it takes a lifetime to build a good reputation, but you could lose it in a minute.”5.    An effective branding strategy improves the visibility and respect of a product, service or company and this in turn increases its owner’s profits.6.    A well managed brand increases the value of its company. 7.    A brand that is not protected or policed decreases in value over time.8.    The greatest compliment is the copying of your brand, yet it is also the death of your brand.  If your brand is not policed, eventually it will have zero value within your community. 9.    A properly branded, policed and cared for brand can lead to a passive source of income for its trademark owner through proper licensing agreements. 10.  Franchising can only be done through a proper branding strategy in which its most valuable assets, its trademarks, is policed and cared for. Juliet Alcoba, Esq., Miami Trademark Attorney Alcoba Law Group, P.A. Helping your company grow and prosper. Please follow and like...